N-able, a leading German language training institute in Kerala approached UFS Technologies for SEO assistance. N-able is a subsidiary of ABC Study Links, a renowned overseas education consultant who is an official associate of several foreign Universities. N-able, despite being a pioneer in German language training, faced challenges in reaching a broader audience beyond local clients. The client needed a strategy for improving their online visibility and generating more leads through organic traffic.
Challenges
Low Online Visibility
N-able’s website was not optimized for search engines which resulted in low visibility on Search Engine Results Pages (SERP).
Less Organic Traffic and Lead Generation
A poorly optimized website and limited online visibility resulted in low organic traffic and lead generation.
Competition
The client found it challenging to compete with industry rivals who had a broader online audience.
Localized Inquiries
The client relied primarily on local inquiries from acquaintances of alumni and students in nearby locations.
Solutions
Our SEO team developed an effective SEO strategy to address the challenges faced by the German language institute. The comprehensive solution comprises the following:
SEO-Optimized Website
UFS Technologies revamped the client’s website by following SEO guidelines, ensuring it was user-friendly and optimized for search engines.Our team integrated a user-friendly form submission system to facilitate easy inquiries and lead generation.
Visitor Tracking and Conversion Optimization
Our SEO team utilized advanced analytics tools to track website visitors and potential customers.This allowed the client to follow up and engage with potential leads to improve the conversion rate.
Content Strategy
Our SEO team developed an effective content strategy. We created high-quality, relevant, and engaging content to attract the target audience.The content strategy focused on potential keywords relevant to German language training and related topics.
On-page and Off-page Optimization
UFS technologies implemented various on-page and off-page optimization techniques to enhance the client’s online visibility and improve organic traffic.
Results
- Our SEO strategy resulted in a substantial increase in online visibility and helped the client reach out to a broader audience.
- The client’s website ranked top on Search Engine Result Pages for critical commercial intent keywords such as ‘German language institute in Kochi’, ‘German language institute in Kerala’, and other related non-branded keywords.
- Form submissions and enhanced tracking mechanisms converted website visitors into potential customers.
- The optimized website and content strategy contributed to a surge in organic traffic.
Our holistic SEO approach yielded significant results in a short time frame. Enhanced online visibility and lead generation helped the German institute achieve an impressive 80% increase in revenue. Our SEO solution effectively solved the client’s challenges and helped them achieve significant business growth.
